Albert Berdellans, marketing and new media manager of Ultra Music Festival, announced at a press conference on Wednesday the festival’s acquisition of Winter Music Conference.

The cofounder of Miami’s Winter Music Conference, Bill Kelly, will still be involved, said Berdellans: “WMC will allow veterans and newcomers alike to develop themselves and their organisations to become competitive players in the industry, we are very excited to contribute to the vision of Miami as a hub of entertainment, culture and business.

For the past few years, UMF eclipsed WMC, this annual dance music industry event, brought people from all over the world to Miami every March, and UMF have always benefit from it, because DJs and electronic acts were already in town for the conference and therefore available. Ultra, though, grew so much that doesn’t need the help from WMC to attract the artists.

Bill Kelly stated: “Over the years, the significance of WMC slightly diminished because of those, so to bring attention back to Miami, this acquisition was necessary.


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