Gucci to Show SS19 Collection at Théâtre Le Palace in Paris

Gucci has revealed its SS19 collection will debut at Paris’ Théâtre Le Palace on September 24th.

Built in the 17th century as a music and dance hall, the legendary theatre turned into a discothèque in the ’70s, and since then it has been referred to as Paris’ answer to Studio 54. Over the years the venue has hosted the likes of Blondie, Prince, Talking Heads, The Clash, Karl Lagerfield, Yves Saint Laurent and many more.

Conceived by Gucci creative director, Alessandro Michele, and his longtime friend, music collaborator and Le Palace resident DJ, Michel Gaubert, the project was first launched with the brand’s pre-fall/winter advertising campaign, followed by its May cruise show in Arles. And the show at Le Palace will mark the final chapter in Michele’s tribute to the French country.

“The Théâtre Le Palace resonates with the vision of the house as it is a venue that gave life to a (sub)culture that has inspired young generations up until today,” read a statement from Gucci.

Announcing the location of the #GucciSS19 fashion show this coming September, the club Théâtre Le Palace in Paris. This show is the last leg of a three-part homage to France, which began last January with #GucciPreFall18 campaign #GucciDansLesRues recalling the May 1968 student protests in Paris and then moved to the Promenade Des Alyscamps in Arles for the #GucciCruise19 fashion show. The Théâtre Le Palace resonates with the vision of the House, a subliminal club at the center of the music scene in the late 70s and 80s and continues to inspire young generations today. “Theatre: this Greek word comes from a verb that means “to see”. Le Palace is certainly a site dedicated to looking: you spend your time looking at the hall; and, when you come back from the dancing, you look some more,” Roland Barthes wrote about this famed club in 1978. Gucci will be the first fashion house to host a runway show in this historic location. #AlessandroMichele

Un post condiviso da Gucci (@gucci) in data: Lug 23, 2018 at 11:44 PDT