Yesterday YouTube announced their first ticketing partnership with Ticketmaster.
The new deal will see the Google-owned video sharing platform offering users quick access to concert tickets and tour information directly on artists’ YouTube video pages. Thanks to the new “tickets” button, users will be redirected to Ticketmaster’s website to start their purchase. This added integration is available on both the YouTube desktop site and on the iOS and Android YouTube apps.
YouTube’s music team stated: “At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans – the ones who not only watch and listen to videos, but are also willing to pay to see live performances. And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.”
Currently, the new feature works only for shows in North America, but there are plans to expand it to the rest of the world. Stay tuned for more updates!
Read the full statement below!
“At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans — the ones who not only watch and listen to videos, but are also willing to pay to see live performances. And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.
We’ve been experimenting with ways we can offer a ticketing experience to fans and we’re excited to announce our first ticketing partnership with Ticketmaster. Starting today, we will begin featuring hundreds of artist’s upcoming U.S. tour dates on their YouTube videos. Fans enjoying an artist’s official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets.
YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.
We’re just getting started. We’ll be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally. And, as part of our ongoing commitment to support artists, we’ll continue to find additional ways to make meaningful fan and artist connections.“
