A new immersive arts and events venue called Sensorium is launching this month in Waterloo, London.

Aures London, the team behind the new 3D soundsystem space, has worked with cutting-edge technology to deliver this unique event space. The ground-breaking 3D audio technology developed by Titan Reality™ has set a new standard in Hi-Fi sound experience through a mass array of Pioneer Pro Audio XY speakers. The system is powered by ten separate Powersoft amplifiers, arranged to cover the length of the venue, positioning sound not only left and right but also to the front and back and height terms, relative to the floor and ceiling.

They have also joined forces with East London based visual experts, Observatory London, to explore Iconic Memory (Sight) through a combination of intelligent 3D lighting, 3D visual mapping, holograms AR and VR functions.

A low frequency, vibrating haptic floor, alongside customised acoustic walls and ceiling panels – each individually designed and manufactured by Titan Reality™ – are due this summer.

Aures London’s co-founder Sam Davis explains, “We have taken the biomechanics of hearing and scientifically create a space where you’re optimising the listener’s experience to the highest degree, while simultaneously bringing this organic, almost life-like 3D element with movement and direction to create something totally unique.

Davis continues, “Our system places every listener in the venue is in the ‘sweet spot’. Instead of having just two sound sources at the front of the room like most venues, we have 25 sound sources on either side room on three sound planes. This means the listener can enjoy the dynamic power of auditorium sound while having the intimate clarity of headphones.

The tremendous success of Beats headphones demonstrates a growing demand for sound quality. However, where headphones, VR and online culture are increasingly solo experiences, Aures London is looking to create shared immersive experiences and bring social entertainment into the 21st Century 

Sensorium will be used for art exhibitions, installations, events, live performances and corporate hire. Check out the gallery below!




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