Major brands like Coca-Cola are jumping into the music realm.
The drink brand’s latest arrived in Romania, transforming the label on Coca-Cola bottles into functional festival wristbands. Named the ‘Festival Bottle’, the Coca-Cola teamed up with the country’s most popular festivals like Untold for a competition.
Even though not every wristband would guarantee entry, a few winners were able to scan the barcode and actually wear the detachable plastic wristband as their entry to the show.
The bottles come with eight different wristband designs, and the campaign has proven to be a hit in Romania with sales increasing by 11 per cent, even without the certitude of winning entry to the festival.