London’s award-winning DJ, producer and artist Maya Jane Coles returns with a new music video for “Darkside” – the third single to be taken from her critically acclaimed sophomore album ‘Take Flight’ – directed by The Fashtons.
Having already set the scene by directing the video for “Weak“, now London-based directing duo The Fashtons (real names Ben Ashton and Fiona Garden) deliver the next chapter called “Darkside“.
For this brand new music video, the duo have recreated the same ethereal world of “Weak” consisting of “striking, dreamlike polyhedric shapes in which a ‘Blank Conscious Being’ tries on masks of the faces of those who live in Maya’s waking world.”
Ben Ashton explains his use of the Polyhedron environment in the video: “Polyhedric shapes are beautifully simple but remarkably stable structures – the perfect blend of art and mathematics. The polyhedron we used in this project is called an Icosidodecahedron – I’m particularly drawn to the star shapes that you can see around the pentagons, and if you look at it from a different angle you can see a skull shape.”
He based the masks that you see throughout the video on portraits of people whom Maya has collaborated with, saying: “I took a facial element of each of the subjects, like the eyes from one person, the mouth from another, to use as a base. I then let my imagination run freely in several different directions at once. Each mask represents a different element of Maya’s subconscious so the more weird and wonderful they are the better. I was particularly interested in putting masks onto the masks as it struck me as meta, layers on layers.”
