It will also spread out in its country of origin, along with dates in nine Chinese cities planned, including Beijing, Shanghai and Guagnzhou, up from five last year and with a Taiwan date also announced.
Founder and CEO of promoter A2LiVE Eric Zho indicated on the website there were plans to expand “to the rest of the world.” He also announced new label Storm Records, a partnership with Dutch juggernaut Spinnin’ Records.
Budweiser STORM Festival Returns In 2017, igniting 11 cities in China and beyond, touching down in Taipei and Sydney, Australia pic.twitter.com/8FOBjERSOE
— STORM Festival (@STORMChina) 11 maggio 2017
About 30,000 people attended Storm Shanghai, partnered with the International Music Summit Asia-Pacific, and 250,000 across all five Chinese cities, last year.
The brand also revealed its expansion into Australia in recent months, while in March, Ultra announced it would be hitting Melbourne next year, followed by dates in both Sydney and Melbourne in 2019.
